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There was another tidal wave of media coverage this week about the high volume of online sports betting advertising in Ontario’s hugely competitive gambling industry. Some of that coverage focused on the Stanley Cup playoffs, with broadcasters, teams and the NHL all facing some flak for the steady stream of sports betting content, commercials, digital board ads and in-venue branding from regulated (in a few cases, not regulated) sportsbooks and the Ontario Lottery & Gaming Corporation (OLG).
Today (Friday), the interim leader of the province’s Liberal Party held a news conference to also take umbrage with the “sheer volume of their advertisements”.
The latest series of articles and other reporting comes at the same time that the Alcohol and Gaming Commission of Ontario is going through 40 submissions with feedback on the commission’s proposal to restrict the use of athletes and celebrities in advertising. So, that was the topic du jour and the subject of a lengthy discussion featuring Amanda Brewer (Kindred Group), Kris Abbott (Betano), Nic Sulsky (PointsBet Canada), along with Gavin Roth and Mark Silver of Parleh Media Group.
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NHL broadcasts under fire for mixing pucks with sportsbook ad bucks